Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the process of increasing the rate of visitors who convert into leads and customers. We help you improve your returns on current traffic levels through more relevant web pages and landing page optimization.
CRO improves key performance indicators (KPIs) which can also be explained as sales, finances, and marketing. It increases the number of website visitors by giving them an exceptional user experience and further converts passive internet surfers into permanent consumers.
OUR CONVERSION RATE OPTIMIZATION COMPONENTS
1. Website Usability
The ease with which visitors can navigate a website for the desired outcome is measured through website usability. We offer a comprehensive
and in-depth evaluation of usability insights by industry best practices. Some of our usability audits are Intuitive navigation, usability evaluation, site
speed optimization and streamlined conversion funnels.
2. A/B Testing
A/B Testing is relatively a straightforward process of testing two variants. This is a mandatory practice to identify which element or page converts at a higher rate. This testing process helps
us create higher converting landing pages consistently.
3. User Testing and Insight
We have proven process to collect insight and data based on website interaction and user behavior that then vanguards formal testing plans. This testing program will compare performance between the improved version and original design.
We optimize focus areas to get more conversions for your business! Contact us.